Have you wondered why revenue managers make the decisions they do?
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Are you curious how your actions impact revenue management efforts?
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Do you want to collaborate more and disagree less?
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Do you want to grow revenue and market share?​
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If so, keep reading...
Who is this course for?
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Hotel Leaders, Directors, & Managers​
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Sales, Marketing, & Front Office Teams​
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Prospective Revenue Managers
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Vendors and Partners
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What will you learn?
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Not just these revenue
management concepts:
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What is revenue management?​
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How do we know what to charge?​
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Group, transient, and crew: Who are all these people?
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Restrictions, controls, and the deal with overbooking ​
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Distribution, aka ‘How Rooms Get Sold’​
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Why all the fuss about index and share?
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Forecasting Basics: The Art & Science of Predicting the Future
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AI and the future of RM: Will the robots replace the RMs?
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But also these practical skills:
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How to work better with your revenue manager​
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How to integrate what you learn into how you work​
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And much more you didn't know (or were too afraid to ask)
Course Format
This 8-week course consists of
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1.5 hours of live virtual instruction each week
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Approximately 1-2 hours of reading and practice problems between sessions
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Office hours by request
Get Certified
When you complete the course, you are prepared to pass HSMAI's Certified Revenue Management Analyst (CRMA) exam.
Learn more about the exam here.
What Participants Are Saying
“The RM 101 course helped significantly in my job. It gave me a strong base to understand revenue management and confidence when discussing it with my partners.
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Lynn was an amazing instructor.”
“This course prepared me to take on a larger role in revenue management and understand its implications for other departments, such as marketing, operations, and beyond!”
- Maira M. | Expedia Group
- Paul R. | Migis Hotel Group